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Birth and Postpartum Professional Virtual Conference

October 26-27, 2026 + 60-Days On-Demand

Awareness to

ACTION

From insight to practice
Swishvo
Swishvo at DONA Summit 2026
Get paid for the care you already give.

Swishvo is the platform doulas use to start accepting Medicaid and private insurance. We walk you through getting approved by each insurance plan, writing visit notes insurance accepts, and sending claims in your own name so insurance pays you. You keep your practice. You keep your families. The paperwork stops running your life.

We're on a mission to make holistic, spiritual, and ancestral care covered by insurance.

A message from our team
And thank you, DONA.

To everyone who stopped by our booth, sat with us in office hours, and is still reaching out with questions: thank you.

You trusted us with your stories, your questions, and the parts of this work that feel hardest. We heard every one, and they are shaping what we build next.

The care you give holds families through some of the most important days of their lives. That care deserves to be paid for. That’s why we’re here.

Keep reaching out. Email us at [email protected] or text 1-833-562-4070, and we’ll get back to you.

With gratitude,
The Swishvo team

You became a doula to hold space. Not to hold for Medicaid.

Every hour spent on the back office is an hour you are not with a family, and an hour you are not paid for. Swishvo gives you the tools to take this off your plate:

Applying to each insurance plan, one at a time
Tracking down your NPI and other ID numbers
Figuring out which insurance plans will pay you
Decoding billing codes
Writing notes that insurance accepts
Chasing claims insurance turned down
Choosing between families and rent
Doing it all alone
What's left is the work that called you in the first place.
More families. More income. A practice that lasts.
Say yes to more families

When insurance covers your care, the families who could never pay out of pocket can finally hire you. Who you serve stops being limited by who can afford you.

Bill in your own name

Insurance pays you, in your name. Your claims, your payments, your business. Swishvo is the technology that walks you through it, in plain language.

Build something that grows

Steady insurance income turns a practice that survives into one that can hire, train, and serve a whole community.

The proof
Real providers. Real insurance plans. Real payments.
1,350+
Insurance approvals in progress
Providers applying to accept insurance plans through Swishvo right now
450+
Providers
Signed up and building their practice on Swishvo
50
All 50 states
Nationwide
100%
Claim acceptance rate
0% claim denials to date
Providers on Swishvo are working with plans including
BlueCross BlueShield
UnitedHealthcare
Aetna
Cigna
Kaiser Permanente
Humana
Optum
AmeriHealth
TRICARE
Centene
Wellcare
Plus 150 other health plans
How it works
1
Get approved to accept insurance

Before an insurance plan will pay you, it has to approve you as a provider. You'll often hear this called "credentialing." Swishvo walks you through it step by step for Medicaid and private insurance, from getting your NPI (your provider ID number) to hearing yes from each plan.

2
Write your visit notes

Write notes that honor your work and give insurance what it needs to pay you.

HEART Notes™ is our way of writing visit notes, built for birth and postpartum work. H: Holding Space. E: Emerging Themes. A: Actions and Practices. R: Response and Shift. T: Transformation Forward.
3
Send claims and get paid

A claim is the bill you send to insurance after a visit. Send claims from the platform, track every one, and see what's coming in. No billing degree required.

Already accepting insurance? Run your billing through Swishvo.

If insurance plans have already approved you and you're happy with the system where you keep your notes and records, you don't have to switch anything. Swishvo Billing lets you keep that system and send your claims to insurance through Swishvo. You bill in your own name, insurance pays you, and you get the tools to follow every claim until it's paid.

✓Keep your current records system and bill through Swishvo
✓Send your claims to insurance through Swishvo
✓Insurance claim forms (CMS-1500) built from your visit details
✓See where every claim stands, from sent to paid
✓See what insurance paid and match it to each visit
Want extra hands on the hard claims?

Add Advanced Support and our team checks your claims before they go out and works with you on any that insurance turns down, to help get them paid.

See Swishvo Billing pricing

You are part of a workforce of 9.59 million holistic, spiritual, and ancestral care providers. Swishvo launched on January 5, 2026 and already serves 57+ provider types. Doulas were first.

Hear it from our founder

A question for doulas, midwives, and lactation consultants

A call to heal

More from Swishvo

A gift for Summit attendees: see what insurance could pay you

Our free reimbursement calculator shows what insurance could pay you for the care you already give. Plug in your services and your state. It takes about a minute, and the number might surprise you.

See what insurance could pay you
Join the Class of 2027

We're welcoming our next group of providers in January. Join the waitlist today and you'll be first in line to start accepting insurance for the care you already give. Solo doulas, midwives, and group practices are all welcome.

Join the Class of 2027
From birth workers on Swishvo
Dr. Michelle El Khoury
That focus on Black and brown people is such a part of what drew me to Swishvo. Where I live, there are not a lot of people like me doing the work. I had pretty much stopped even thinking about insurance reimbursement because the administrative burden as an individual service provider could be a lot. The same month I found Swishvo was the same month I was interviewing medical billing agencies. What timing. Since then, I've been sending it to everyone I know.
Dr. Michelle El KhouryDoula, yoga teacher, and childbirth educator
Midwife Bea
I've been a birth worker about 8 years, and one thing I know for sure is that platforms can charge an arm and a leg and still limit what you can do. That's why I really see your team as a blessing. I believe it's going to change the game for birth workers. I tell everybody: Allow Swishvo to serve you and to lighten your load.
Midwife BeaMidwife, reflecting on her years as a doula
Doula Nan
It's easier for us to work as a team than to work alone. When our tools, referrals, resources, and relationships are connected in one place, we can show up better for mothers, babies, and our communities.
Doula NanDoula
Doula Dani
I love Swishvo because it's a way for every mom who wants a doula to have one. If insurance covers an amount, the client takes care of the rest, and we can set up payment plans so moms have access to doulas.
Doula DaniDoula
Questions we hear at every booth
What does "credentialing" mean?

It means getting approved by an insurance plan so it will pay you for your care. Medicaid and each private insurance plan approve you separately. Swishvo walks you through every application, one plan at a time.

Does Medicaid cover doula care in my state?

Coverage is growing fast and varies by state. Our Medicaid Doula Coverage Directory shows where things stand. See the directory.

Do I need to be certified?

Requirements differ by state and by insurance plan. We'll help you see exactly what your state asks for.

Do I have to become a biller?

No. You bill in your own name, and Swishvo's platform walks you through each step so you're never guessing.

What does it cost?

Swishvo has plans for individual providers and practices, including Swishvo Billing for providers who keep their own records system. Every plan and price is on our pricing page.

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Website
Headquarters
Atlanta, Georgia
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