Hero or Guide? Level Up Your Website by Centering Your Clients

When a potential client lands on your website, what is the first emotion they feel? Our goal is a happy exhale, knowing that they have found their dream doula. Too often, families experience information-overwhelm instead of resonance and excitement. We get so caught up in sharing all the details about WHAT WE DO that we inadvertently position ourselves as the hero rather than the guide. The result? We miss fostering the sense of connection & empowerment they need to click on the BOOK NOW button.

In this session, Sarah Juliusson, a Certified StoryBrand Guide, and Web Designer, will share simple ways to level up your online presence by centering the families you want to work with. This session was recorded as part of the 2023 in-person conference and the recording is presented with the slide presentation/audio.