Hero or Guide? Level Up Your Website by Centering Your Clients

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When a potential client lands on your website, what is the first emotion they feel? Our goal is a happy exhale, knowing that they have found their dream doula. Too often, families experience information-overwhelm instead of resonance and excitement. We get so caught up in sharing all the details about WHAT WE DO that we inadvertently position ourselves as the hero rather than the guide. The result? We miss fostering the sense of connection & empowerment they need to click on the BOOK NOW button.

In this session, Sarah Juliusson, a Certified StoryBrand Guide, and Web Designer, will share simple ways to level up your online presence by centering the families you want to work with. This session was recorded as part of the 2023 in-person conference and the recording is presented with the slide presentation/audio.

*This session was recorded as part of the 2023 in-person conference.*

Sarah Juliusson

Certified StoryBrand Guide, MSN

Yes, there really is such a thing as a Website Doula! Sarah Juliusson is a web designer specializing in smart, strategic design for health & wellness business owners. She began her career 30+ years ago as a doula, the same year as DONA was founded! In her 20+ years of birth work, she attended hundreds of births, trained as a midwife, got a Master of Science in Perinatal Nursing, worked as a maternity nurse, and built a successful childbirth education agency.

Since 2011 she has helped hundreds of birth, postpartum & wellness professionals build websites that convert site visitors into beloved clients. As a Certified StoryBrand guide, she helps clients clarify their messaging and develop effective online marketing strategies. As the Website Doula, she brings the doula spirit to the world of web design, providing nurturing, intuitive, evidence-based care.

Sarah and her family live in Saint Paul MN and Vancouver Island, BC. To find Sarah online, visit thewebsitedoula.com.